Information systems foundation of e-business plan

Sales forecasting Product Subsystem The product subsystem helps to plan the introduction of new products. The product subsystem should support balancing the degree of risk in the overall new-product portfolio, with more aggressive competitors assuming higher degrees of risk for a potentially higher payoff. Although decisions regarding the introduction of new products are unstructured, information systems support this process in several ways: Professional support systems assist designers in their knowledge work 2.

Information systems foundation of e-business plan

Sales forecasting Product Subsystem The product subsystem helps to plan the introduction of new products. Continually bringing new products to market is vital in today's competitive environment of rapid change.

information systems foundation of e-business plan

The product subsystem should support balancing the degree of risk in the overall new-product portfolio, with more aggressive competitors assuming higher degrees of risk for a potentially higher payoff. Although decisions regarding the introduction of new products are unstructured, information systems support this process in several ways: Professional support systems assist designers in their knowledge work 2.

DSSs are used to evaluate proposed new products 3. With a DSS, a marketing manager can score the desirability of a new product. Electronic meeting systems help bring the expertise of people dispersed in space and time to bear on the problem 5. Information derived from marketing intelligence and research is vital in evaluating new product ideas.

Place Subsystem The place subsystem assists the decision makers in making the product available to the customer at the right place at the right time. The place subsystem helps plan the distribution channels for the product and track their performance.

The use of information technology has dramatically increased the availability of information on product movement in the distribution channel. Point-of-sale POS scanning 3. Electronic data interchange EDI 4. Supports just-in-time product delivery and customized delivery Promotion Subsystem The promotion subsystem is often the most elaborate in the marketing information system, since it supports both personal selling and advertising.

Media selection packages assist in selecting a mix of avenues to persuade the potential purchaser, including direct mail, television, print media, and the electronic media such as the Internet and the WEB in particular.

The effectiveness of the selected media mix is monitored and its composition is continually adjusted. Database marketing relies on the accumulation and use of extensive databases to segment potential customers and reach tem with personalized promotional information.

The role of telemarketing, marketing over the telephone, has increased. Telemarketing calls are well supported by information technology.

Sales management is thoroughly supported with information technology. Customer profitability analysis help identify high-profit and high-growth customers and target marketing efforts in order to retain and develop these accounts. Sales force automationinvolves equipping salespeople with portable computers tied into the corporate information systems.

Program Description. This minor is an interdisciplinary undergraduate program consisting of two foundation courses and four electives. It is intended to provide a solid foundation for those interested in pursuing opportunities in businesses that have already joined the e-Business revolution, as well as in businesses that are attempting to define the appropriate role of e-Business in their. IS in the E-Business Enterprise Every business competes globally (whether they realize it or not) IS supports business operations through the use of: Intranets Extranets Internet Other information technologies Enterprise Collaboration Systems Support communication. Objectives. What is an information system plan? Why do users and managers have to participate in information system planning and development? How is information system .

This gives the salespeople instantaneous access to information and frees them from the reporting paperwork. This increases selling time and the level of performance.

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Access to corporate databases is sometimes accompanied by access to corporate expertise, either by being able to contact the experts or by using expert systems that help specify the product meeting customer requirements.

Price Subsystem Pricing decisions find a degree of support from DSSs and access to databases that contain industry prices. These highly unstructured decisions are made in pursuit of the companys pricing objectives.

General strategies range from profit maximization to forgoing a part of the profit in order to increase a market share. Information systems provide an opportunity to finely segment customer groups, and charge different prices depending on the combination of products and services provided, as well as the circumstances of the sale transaction.

Sales Forecasting Based on the planned marketing mix and outstanding orders, sales are forecast and a full marketing plan is developed.

Sale forecasting is an area where any quantitative methods employed must be tempered with human insight and experience. The actual sales will depend to a large degree on the dynamics of the environment. Qualitative techniques are generally used for environmental forecasting - an attempt to predict the social, economic, legal, and technological environment in which the company will try to realize its plans.

Sales forecasting uses numerous techniques, which include: Group decision making techniques are used to elicit broad expert opinion 2. Scenario analysis in which each scenario in this process is a plausible future environment 3.

Extrapolation of trends and cycles through a time-series analysis.Applications - E-business and E-commerce applications involve various connected business information systems. 3. Development - Developing ways to utilize information technology in business includes designing the basic works of information systems.

The Computer Information Systems (CIS) associate degrees are designed for students who need general education (e.g., communication, science, mathematics, fine arts, social science) combined with a solid foundation in the fundamental computer skills that are generally required to design, create, and test software, or analyze business system.

Objectives. What is an information system plan? Why do users and managers have to participate in information system planning and development?

How is information system . Chapter 1 Foundations of Information Systems in Business Recognizing IS Business professionals should be able to look at an information system and identify The people, hardware, software, data, and network resources they use The type of information products they produce The way they perform input, processing, output, storage, and /5(7).

Thebalance of theory and practice in this text makes "Information Systems: Foundation of E-Business, fourth edition," a resource that business and IT students can use even after new generations of technology have replaced those of today.

information systems foundation of e-business plan

From inside the book. Program Description. This minor is an interdisciplinary undergraduate program consisting of two foundation courses and four electives. It is intended to provide a solid foundation for those interested in pursuing opportunities in businesses that have already joined the e-Business revolution, as well as in businesses that are attempting to define the appropriate role of e-Business in their.

Information Systems: Foundation of E-business - Steven Alter - Google Books